I've always said that Lamb is the most overlooked meat on the market. Now, thanks to the American Lamb Board I have the proof. This all started when Rachelle Lacroix of Fleishman-Hillard offered to send me a package from the American Lamb Board. Fleishman-Hillard is a PR firm and the American Lamb Board is one of their clients. They want to promote lamb (specifically American Lamb) and asked if I wouldn't help out a bit. What I got was a beautiful 7 pound boneless leg of lamb, some spices and some great flat blade skewers (from Outset Inc).
Now I'm no stranger to lamb. I do up a Leg of Lamb several times a year. I put it on the rotisserie, season it up good, and it always pleases the crowd. Trouble is, most people don't seem to be eating enough lamb. Lamb is a great meat, but few people seem to know what to do with it. According to a recent survey a full third of Americans have never cooked lamb. In fact about 20% of Americans cook Lamb regularly. The number one reason is that people think that lamb is difficult to cook, or that they simply don't know how to cook it (not like I don't have dozens of lamb recipes). Anyway, I have decided that I am going to do what I can to get you to cook (grill I mean) more lamb. It really is a great meat.
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